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Spending and Saving In Retirement


Our new – free – report is for anyone interested in insights about retirees and pre-retirees in Australia. It is ideal for anyone who works in superannuation, aged care, or in any organisation providing products or services to older Australians

Get our retiree insights report here. It will make you think twice – and it is free!

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Why I Wrote This Report

My name is Susan Bell. I run the research agency Susan Bell Research. We specialise in retiree insights research and research with people over 60.

I wrote this report because I was frustrated with media stories about people over 60 in Australia that bore no resemblance to the people we meet in our research.

In this report you will:

  • Learn the Five ‘Blame the Retiree’ narratives to avoid
  • Discover a new model that focusses on wellbeing in retirement, and
  • Learn what retirees themselves want from their retirement

Testimonials From Some Readers

What Real Retirees Think And Do
“This report offers a refreshing perspective based on what real people think and do. It tackles head on many of the unfounded assumptions the financial services industry makes about Australian retirees.”
THE Retirement Researcher!
“Over the last few years Susan Bell has created a special place as THE researcher looking at rethinking what retirement means and how people plan and live out the three or four decades after they hit their 60s. Not every one is the same or plans/creates the same new life they build for themselves.“
A Highly Refreshing Report
“Highly refreshing! Susan sweeps away preconceived ideas to find out how real people aged 50 plus view and approach their financial decisions” 

Three Of The Many Insights In The Report

The Frugality Narrative Has Misled Industry

In 2023, Industry and Government became obsessed with the idea that retirees where ‘too frugal’. Our report shows that this conclusion came from a mis-reading of the data.

Find out what is really going on by downloading the report

Why The Doom and Deficit Retirement Myths Are Wrong

One of the biggest ageing myths is that retirement is a time when everything goes wrong. The report discusses these Doom and Deficit Myths – and explains why they are wrong.
 
Find out what retirees really think and want by downloading the report

 ‘Retirement Aversion’: What It Is and Who Has It

For some in our community, the boundary between work and retirement is disappearing. It has created a new phenomenon – ‘retirement aversion’.
 
Find out who suffers from retirement aversion and who doesn’t by downloading the report

This report will change how you think about retirement – and it is free!

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Susan Bell Research Is A Boutique Market And Social Research Agency

We Are Based In Sydney.

How To Work With Us

Understanding your older customers

Retirees & Older Australians

We custom design, conduct and interpret research among people over 60 (or so) including concept and product development and testing, behavioural and attitudinal segmentation, and journeys, using qualitative research, surveys and semiotics.

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Message Testing Service

We use user testing and desk-based methods to test whether your customers understand your content, and know what to do. This service is ideal for making sure that you communicate complex or difficult content clearly in plain language.

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Research Consultancy

We design and conduct research projects to meet your needs, using surveys, qualitative research, ethnography and semiotics. Projects include research about apps, brands, products, services and strategies.

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I would love the opportunity to discuss the retiree insights that you need

YOU CAN book a confidential meeting HERE
Susan Bell Founder & Lead Consultant

About Susan Bell Research

Susan Bell Research was founded by Susan Bell in 1994 in Sydney.

We are a market and social research agency. We work with financial services organisations, government and not for profits, and any organisation that cares about the wellbeing of its users, customers, members or stakeholders.

ABOUT SUSAN BELL RESEARCH BOOK A CONFIDENTIAL MEETING
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